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The Cursor

By Anderson, Brad

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Book Id: WPLBN0000578677
Format Type: PDF eBook
File Size: 141.70 KB.
Reproduction Date: 2005
Full Text

Title: The Cursor  
Author: Anderson, Brad
Language: English
Subject: Trade, Import and export controls, Export controls--United States
Collections: Export and Trade Collection
Publication Date:
Publisher: Federal Trade Commissionn (FTC)


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Anderson, B. (n.d.). The Cursor. Retrieved from

Export and Trade Government Reference Document:

Excerpt: Clear global strategy. This topic resonates across most aspects of building a successful high-technology company. International trade is no different. As we looked at many companies traversing a wide range of industries, the constant pillar of success in foreign markets was a clearly defined global strategy. Contained within this wide-ranging subject are a few high points that make mastery possible. A country or regional strategy that is successful typically has these characteristics: -- A plan that creates value or profit -- Executive management buy-in -- A solid understanding of the culture and market through strong representation or partnership in the country -- Competitive price point to gain market share (most foreign buyers are harder than their U.S. counterparts on price pressure) -- Low in-country and transfer costs -- Successful branding and marketing strategy...


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