World Library  

Add to Book Shelf
Flag as Inappropriate
Email this Book

The Cursor

By Anderson, Brad

Click here to view

Book Id: WPLBN0000578675
Format Type: PDF eBook
File Size: 141.59 KB.
Reproduction Date: 2005
Full Text

Title: The Cursor  
Author: Anderson, Brad
Language: English
Subject: Trade, Import and export controls, Export controls--United States
Collections: Export and Trade Collection
Publication Date:
Publisher: Federal Trade Commissionn (FTC)


APA MLA Chicago

Anderson, B. (n.d.). The Cursor. Retrieved from

Export and Trade Government Reference Document:

Excerpt: One of the most widespread missteps that companies make when developing overseas channels is using an exact replica of their U.S. channel strategy. It happens all the time, why? -- ?It?s comfortable.? -- ?It works here, it must work everywhere.? -- ?Management won?t buy off on a different strategy.? -- ?It?s the way we sell.? These are some of the typical responses I hear when companies talk about exporting their products or services. The key factor in developing foreign markets is to understand the market and customers. What works well for a U.S. company will often not transfer to success abroad. There are many factors that contribute to the need for a unique channel strategy in each part of the world.


Click To View

Additional Books

  • Market Focus Europe (by )
  • Black Gold in the Caspian (by )
  • Black Gold in the Caspian (by )
  • Spain Looking for Theright Ingredients (by )
  • Frozen Seafood Reels Courtesy of Conxema... (by )
  • Swedish Smorgasbord Draws U.S. Exporters (by )
  • Trade Mission to Ghana and South Africa (by )
  • Trade Mission to Ghana and South Africa (by )
  • Guidance for Private Donations to Iraq (by )
  • From the Podium (by )
  • From the Podium (by )
  • Sample Advocacy Questionaire (by )
Scroll Left
Scroll Right


Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.